I find where AI search hands your customers to a competitor — then I close the gap.
I audit how ChatGPT, Gemini, Perplexity and Claude answer your buyers' real questions, show you exactly where you're being left out, and ship the fixes tied to named KPIs. I don't pitch GEO. I run the audit first, then we talk.
Audit, diagnose, fix. The same method every time.
Real buyer questions, four engines
I run the conversational questions your customers actually type into ChatGPT, Gemini, Perplexity and Claude, then measure whether you're named, where you rank, and who gets cited instead. Share of voice, head-to-head, verbatim receipts.
The live-search gap
Almost every brand looks fine on brand-memory and quietly loses on ChatGPT live-search, the surface where buyers decide. I separate the two so you see the real gap, not a flattering average.
Prioritised, tied to KPIs
P1 / P2 / P3 fixes, each mapped to a named KPI with a baseline and a 90-day target, measurable on re-run. Retrievability, answer-shaped content, citation authority. Accountable, not advisory.
Audits I've run. Real brands, real numbers, public.
Each of these is a full teardown I built before any conversation. Click through to the live reports.
italkiThe language-learning leader is named on ChatGPT in only 12 of 22 buyer questions, and its direct rival Preply is cited more often overall. The Spanish market is the softest spot.
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LodgifyCategory leader across AI engines (ahead of Guesty and Hostaway), yet a third of high-intent ChatGPT answers leave Lodgify out. That gap is recoverable pipeline on the surface buyers use.
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TUIA household travel brand that dominates when AI answers from memory but ranks #8 of 10 on live-search in Spanish. A retrievability and authority gap, not a crawler-access one.
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TripciteI didn't just learn GEO, I shipped the software for it: a multi-engine, multi-tenant platform that runs these audits automatically, tracks mention rate over time, and emails monthly scorecards. The method above, productised.
Visit Tripcite →Known brand. Invisible on the engine people actually use.
italki, Lodgify, TUI — every audit tells the same story. The brand scores high on Claude and on brand-memory, then drops sharply on ChatGPT live-search, where real purchase decisions happen. Leadership sees the flattering average and assumes AI search is handled. It isn't. The gap is authority and answer-shaped content, and it is recoverable, usually within a quarter.
Builder, not just an auditor.
I shipped the tooling
Most GEO consultants run other people's dashboards. I built Tripcite, a working multi-tenant GEO platform, end to end. I understand AI retrieval because I instrumented it.
Native Spanish, Spain-based
The Spanish-market gap shows up in every audit, and it's the one most GEO specialists can't close. I'm a native speaker on the ground here. That's an edge, not a line on a CV.
I do the work before the pitch
You've seen it on this page. I show up with the audit already done. No discovery deck, no ramp. You get signal in the first conversation.
Fast, measurable, accountable
Every recommendation is tied to a KPI with a baseline and a 90-day target you can re-run yourself. If it doesn't move, you'll know, and so will I.